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Amazon Rekognition

  • What it is
    • Computer vision for images and video — no ML expertise required.
  • What it detects
    • Objects, scenes, and activities; text in images (OCR of signs and labels); celebrities.
    • Faces — detection, comparison, and search against a face collection; age range, emotion, and attributes.
    • Content moderation — flags unsafe or inappropriate imagery.
    • Custom Labels — train it to recognize your own objects (a specific machine part, a logo) from a small labeled set.
    • Face Liveness for anti-spoofing during identity verification.
  • Use cases
    • Media asset tagging, user-generated content moderation, identity verification, retail analytics.
  • Not to be confused with
    • Amazon Textract — structured extraction from documents (forms, tables, key-value pairs). Rekognition’s text detection reads incidental text in a photo; it does not understand document structure.

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