Conversational AI and Personalization

Pre-built services for conversation and recommendations.

Service	Job	Choose when	Key distinction
Amazon Lex	Chatbots / voice bots	Deterministic transactional flows	Intent-driven (Alexa tech), not free-form
Amazon Personalize	Recommendation engine	Product/content recommendations	Real-time, private model from your data

Lex (intent/slots, predictable) vs generative assistants (Amazon Q, Amazon Bedrock) which are free-form.

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