Amazon Personalize
- What it is
- Real-time recommendation engine as a service, built on the technology behind Amazon.com’s recommendations.
- No ML expertise required — you supply interaction data and it trains a private model.
- What you get
- Recipes for common cases: “recommended for you”, “customers who viewed X also viewed”, personalized ranking, trending now, next best action.
- Real-time updates — a new user’s clicks influence recommendations immediately, without retraining.
- Your data trains a model private to you; it is never shared.
- Use cases
- Retail product recommendations, media content discovery, personalized marketing and search re-ranking.
- Not to be confused with
- Amazon SageMaker AI — build a custom recommender yourself with full control. Personalize is the prebuilt, no-code path.
- Amazon Neptune — a graph database that can store relationships; Personalize produces the recommendations.